Squeezeback

Bakery’s Squeezeback feature enables dynamic ad insertion with picture-in-picture (dual-box) or L-bar layouts during live streaming events. It allows brands to configure squeeze parameters and manage ad break orchestration for synchronized multi-viewer experiences.

Note: L-bar layout is not yet implemented. Currently only dual-box layout is available.

Overview

Squeezeback transforms traditional ad breaks by maintaining content visibility while displaying ads simultaneously. This creates an enhanced viewer experience where content continues playing in a reduced view while ads are shown in a separate box.

Squeezeback Workflow

┌──────────────────┐
│  Brand Config    │
│  (Defaults)      │
└────────┬─────────┘
         │
         │ Inherits
         ▼
┌──────────────────┐
│  Event Config    │
│  (Overrides)     │
└────────┬─────────┘
         │
         │ Associates
         ▼
┌──────────────────┐
│ Configured Ads   │
│ (Pre-loaded)     │
└────────┬─────────┘
         │
         │ Used During
         ▼
┌──────────────────┐
│  Ad Break        │◄────────┐
│  Orchestration   │         │
└────────┬─────────┘         │
         │                   │
         │ Start → Extend    │
         │                   │
         ▼                   │
┌──────────────────┐         │
│ Squeezeback      │         │
│ Stream           │         │
└────────┬─────────┘         │
         │                   │
         │ Terminate         │
         └───────────────────┘
         (Back to Normal)

Supported Layouts

Dual-Box: Content and ad displayed side-by-side in separate boxes
L-Bar: Content squeezed with ad positioned in an L-shaped configuration (Not yet implemented)

Key Features

Brand-level configuration with event-specific overrides
Configurable squeeze ratios for content and ad boxes
Customizable positioning (horizontal and vertical)
Animation control for smooth squeeze-in/out transitions
Frame styling with configurable thickness and colors
Concurrent stream limiting to manage server load
Ad break orchestration (start, extend, terminate)
Pre-configured ads with automatic transcoding support
DRM support via JWT tokens

API Resources

Brand Config - Brand-level squeezeback configuration and defaults
Event Config - Event-specific squeezeback configuration with inheritance
Configured Ads - Pre-configured ads for squeeze events
Ad Breaks - Ad break orchestration endpoints (start, extend, terminate)

DAI Proxy Flow

DAI Proxy Architecture - FsMulti integration with Google DAI for squeezeback on IMA SDK-managed streams. Covers CDN manifest proxying, preroll targeting capture, and how DAI proxy streams reuse the existing squeezeback engine.

Streaming Endpoint

Once configured, squeezeback events are accessed via a streaming endpoint that returns the manipulated HLS manifest with squeezeback segments integrated. See the Swagger API Documentation for AdPilot and FsMulti endpoint details.