Squeezeback

Bakery’s Squeezeback feature enables dynamic ad insertion with picture-in-picture (dual-box) or L-bar layouts during live streaming events. It allows brands to configure squeeze parameters and manage ad break orchestration for synchronized multi-viewer experiences.

Note: L-bar layout is not yet implemented. Currently only dual-box layout is available.

Overview

Squeezeback transforms traditional ad breaks by maintaining content visibility while displaying ads simultaneously. This creates an enhanced viewer experience where content continues playing in a reduced view while ads are shown in a separate box.

Squeezeback Workflow 

┌──────────────────┐
│  Brand Config    │
│  (Defaults)      │
└────────┬─────────┘
         │
         │ Inherits
         ▼
┌──────────────────┐
│  Event Config    │
│  (Overrides)     │
└────────┬─────────┘
         │
         │ Associates
         ▼
┌──────────────────┐
│ Configured Ads   │
│ (Pre-loaded)     │
└────────┬─────────┘
         │
         │ Used During
         ▼
┌──────────────────┐
│  Ad Break        │◄────────┐
│  Orchestration   │         │
└────────┬─────────┘         │
         │                   │
         │ Start → Extend    │
         │                   │
         ▼                   │
┌──────────────────┐         │
│ Squeezeback      │         │
│ Stream           │         │
└────────┬─────────┘         │
         │                   │
         │ Terminate         │
         └───────────────────┘
         (Back to Normal)

Supported Layouts

  • Dual-Box: Content and ad displayed side-by-side in separate boxes
  • L-Bar: Content squeezed with ad positioned in an L-shaped configuration (Not yet implemented)

Key Features

  • Brand-level configuration with event-specific overrides
  • Configurable squeeze ratios for content and ad boxes
  • Customizable positioning (horizontal and vertical)
  • Animation control for smooth squeeze-in/out transitions
  • Frame styling with configurable thickness and colors
  • Concurrent stream limiting to manage server load
  • Ad break orchestration (start, extend, terminate)
  • Pre-configured ads with automatic transcoding support
  • DRM support via JWT tokens

API Resources

  • Brand Config - Brand-level squeezeback configuration and defaults
  • Event Config - Event-specific squeezeback configuration with inheritance
  • Configured Ads - Pre-configured ads for squeeze events
  • Ad Breaks - Ad break orchestration endpoints (start, extend, terminate)

Streaming Endpoint

Once configured, squeezeback events are accessed via a streaming endpoint that returns the manipulated HLS manifest with squeezeback segments integrated. See the Swagger API Documentation for endpoint details.

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